I started this blog a decade ago in 2014. And I stopped daily posts 7 years ago with an “Elevator Review” of the JBL Charge 3 speaker (a speaker I continue to use to this day). Much has happened in the past 7 years, and my attitude around consumer technology has changed a lot. When I wrote on this site in the past, I was the ultimate fanboy. Grabbing every new piece of technology I could find, to see how it would enhance my life. I’ve grown skeptical lately.

Technology stopped being amazing several generations of the iPhone, Kindle, and Echo speaker ago. It’s all iterative now, and that is why many consumer electronics last for YEARS!

I am starting this blog up again with a new mission. I will continue to write the casual consumer reviews of the past (perhaps even a Haiku Review now and then), but I also want to focus on how technology is pushing us in ways that are not quite so positive, and suggest some things that might help. I have been in search of a less digital life for most of the time since I stopped regular posts on this site. So watch for posts that give suggestions for how to become a bit less plugged into the internet, and more plugged into the life that many of us miss, while we stare of our screens.

This site began with the idea that consumer technology is only “good” if it is making your life better. And like the frog in the frying pan, we’ve been tricked by the big tech companies into buying new technology every year with the promise the enhancements are making life better. I believe that is no longer the case, and I hope to use this site to keep showcasing consumer tech, but with a lens for balance, and hopefully I can help recapture what we all know we’ve lost to social media and the all powerful algorithm. I hope these thoughts are insightful, and they challenge you to look at your tech with a critical eye and re-discover the world that the internet has somehow blinded us all from seeing.

So let’s begin this journey again!